The future of business is looking bright, with increased competition driving companies to innovate and expand to new horizons in search of greater profits. In this article, we’ll discuss some of the biggest business trends that will dominate in 2022, and how you can leverage them to succeed in your own business endeavors. Let’s get started!
5 Biggest Business Trends
1) Customer Experience
Customer experience is rapidly becoming a top priority for businesses, and it’s easy to see why. Today’s customers are more sophisticated than ever before—they demand relevant, personalized experiences that meet their needs. And because of social media, they’re also far more likely to share positive (or negative) experiences with other consumers in real time. To keep your business competitive in 2022 and beyond, put a greater emphasis on how you treat customers. It will pay off big-time down the road.
Get ready for big changes in how you buy goods and services, not just in how companies market them to you. Companies are investing heavily in technology that will allow them to better understand your preferences, search behavior, and past purchases—and then use that information to improve their products and services as well as find new ways to reach out to you. Think Amazon’s Kindle, which is tailored to individual customers; think Netflix recommending TV shows based on what you’ve watched before; thinks Facebook suggests friends based on whom you talk with frequently.
Personalization is going to get a lot more personal over the next decade: Your airline seat might be able to adjust automatically depending on your body type, while your car learns where you like to drive (or eat or sleep) based on previous trips.
3) Cross-Media Ownership
Mobile commerce and digital advertising are becoming huge business trends. Due to these trends, businesses are finding ways to capitalize on cross-media ownership; in other words, they’re buying up media that aren’t traditionally associated with their industry. For example, a retail clothing store would purchase an online news publication. Both of these businesses cater to consumers, so it makes sense for them to own both products (and, as we all know, content is king).
There’s been a lot of buzz about automation in recent years. It is generally defined as the use of control systems and programmable devices to do work for humans. In practical terms, it often involves machines and computers replacing people in jobs that require repetitive or relatively simple tasks. We’re already seeing automation affect job markets, but it will have a massive impact on the economy over time. By one estimate, 35% of today’s occupations could be automated by 2055. This can mean anything from engineers designing algorithms to accountants using software instead of human resources to handle hiring processes. As we move into an increasingly digital world, automation seems inevitable; how companies adapt will be the key.
5) Increased Accessibility
More consumers will look for multiple devices to get things done. As a result, developing a website that looks good on any device and operating system will be increasingly important. It won’t be enough to just look good in general, but you’ll need to develop a site that is specifically designed for different screen sizes and resolutions.