The landscape of digital marketing is constantly shifting. To help you remain ahead of the twist, below are the 10 greatest digital marketing trends of 2020.
If you are not updated with the digital marketing trends, you are limiting your product in both repetition and reach. You may be delightfully not aware of the new marketing trends, however, your competitors and your target customers are not. That is why the list below of the digital marketing trends is made for those that are not updated.
1. Shoppable post (social commerce)
Social commerce refers into the buying of products straightly through the ads or social media posts; you do not need to leave an app or a site. These shoppable posts on social media are not really new per se, however, since the Instagram Checkout launched last 2019, they are quickly taking more attention.
The Shoppable social media post is making sense. About 54% of the public on social media utilize it to investigate the product purchases. The aim here is to make lesser steps for the shoppers, not more, and so direct selling on social media lessens the possibilities of sales abandonment. The retailer does not even need to become an eCommerce brand. For as long as the products are selling, even just some pieces of branding the products, you will see greater returns thru permitting the transactions on social media.
2. Direct messaging
In the bid to get even more personal with the customers, the brands are getting the conversation to the DMs. As the means of streamlining consumer service and assisting the sales, direct messaging had been one of the newest digital marketing trends for 2020.
Through the messaging apps such as Viber, Facebook Messenger, WhatsApp and through private messaging on social media such as Twitter or Instagram, the brands are constructing stronger links to their customers. These kinds of forums give the text convenience with the nearness of the phone conversation, and all in the environment a user is really familiar from talking with their friends.
The influencer marketing had been one of the digital marketing trends for some years now. It is becoming successful, although that big-time influence is now calling the shot. It is not really enough to transmit them with the free sample in anticipations that they will review it. There are the pricing listings and the payment table. Social media “influences” are now a commodity which is a costly one at that.
Instead of competing with the global enterprises for these top-tier influencers, the medium and smaller sized businesses are choosing instead to function with the medium and smaller sized influencers.
Micro-influence is the word term that had been seeing more lately. It pertains to the medium size influences having narrower niches—famous enough to become influential, and still in touch with their followers and are not overloaded with funding offers.
4. Polished and interactive emails
The email still remained just as feasible as ever—the return on investments of the email marketing 3,200% as of 2019 of February. But, some other experts noticed that the quantities are stagnating or slowing. Instead of abandoning the fruitful channel, the digital marketers are vitalizing it with the recent coat of paint.
Lately, there are observed swift declines in the newsletter and plain-text emails. In their place had been pixel-perfect, gorgeous emails that appeared ripped from the web designer’s portfolio. Now, the email marketing and through 2020 uses emails that function and look like web pages, like clickable buttons and some other interactions. Those highly polished styles are doing more than just to impress, they are improving conversions. The readers seem to more likely click stylized button with accompanying pictures than their plain-text links.
5. Sentiment analysis
Social listening or sentiment analysis is the performance by taking out the reactions of the customers and the users of the service or the product, normally online or on social media. Online posts and reviews are not always in black-and-white. There is a huge gray area with differing degrees in between. Perhaps the user likes the products on entirely, but a particular feature takes in the way. Possibly the product is just fine and not what they were anticipating.
The sentiment analysis normally involved data-collecting algorithms and tools to scour to online responses to the brand and then evaluate them. This is not the latest digital marketing trend, and the new technology is just making it even more popular than it was before. Advances in the natural language procedure, let computers comprehend with the meaning behind what the humans say online, with being slang and their emojies.
6. Niche and alternative social media channels
The alternative social media platforms are already seeing the recent interest and the promising growth levels. When you can begin developing the presence on these “minor” sites now, it is seems to pay off with the coming year right after they keep on rising.
In particular, Pinterest, Medium, Reddit and Snapchat, are now becoming the new favorites for the marketers lately. Facebook had been bleeding the young users for some years now, and the brands are targeting those under-30 marketers are gathering to the youth-centric outlets.
7. Programmatic advertising
The ad placement, performance tracking, customer targeting and media buying, may all be controlled by software. And not only that the outcomes tend to be at its best, but “outsourcing” the tasks to the bot also freed up time in the schedule to deal with more important tasks. It is automation at its finest.
The software such as SmartyAds or Adobe Marketing Cloud navigates the landscape of the online advertising. The real-time bidding will be time-consuming and stressful, just like discovering the perfect avenues to promote on.
8. Optimizing for attributing snippets
Since search engines evolve, became smarter, and so the marketers have to adjust. Lots of search queries have been featured snippets, which benefit more of the real estate on their first page and take a lot of clicks than those other search results. That is why it is just as crucial to bear this in mind when making the digital marketing content, optimizing every piece of contents for the featured snippets, utilizing well-structured and clear content.
Google had been attempting to be at its best in handling content for humans, and so these challenges must be taken changes to account and adjust the SEO techniques accordingly.
With the ongoing victory on YouTube, Instagram Stories, Snapchat, and video blogs had been more popular than it was before. As opposed to the other video types such as short films vlogs are more direct and personal. Vloggers speak straightly to the viewers (PewDiePie style), making the most direct and personal connection—clearly the best boon to marketers attempting to forge solid relationships with their consumers.
The vlogs may also be strategic and practical. You may live-stream special occasions that not all has access to, such as business conferences. You may also post some other homegrown contents that the consumers would want to witness anyway, like celebrity interviews.
10. Talking to Generation Z on their personal terms
Marketers in 2020 had been welcoming the current consumer group of Generation Z. Those that are born just after this century turn are now 18 and already the workforce. Some sources claimed that Generation Z can make up to 40% of the entire consumers in the year 2020.
Among the other things, the marketing to Generation Z will mean the sharp turn about how you stylize the content. The young people are also the odd, with tastes that will appear weird if you are used for advertising to Generation X or Boomers.